Convergence Culture

Convergence

According to Henry Jenkins, Media convergence is defined as the flow of content across multiple media platforms, multiple media industries cooperating with each-other and the movement behavior of media audiences across different media platforms.

In Jenkins' book "Convergence Culture- Where Old and New Media Collide" he brings up media, the matrix, Art of World making, fan culture and many more ideas/topics. First he writes about media, he defines it as a medium of technology that allows communication at large distances apart. He also defines it as the set of associated protocols and cultures that spring up as a result of that technology. Jenkins also states that some media becomes "old fashioned" after periods of time, for example, dvd players, play station 1, and mp3 players. Jenkins also speaks about the Matrix and how it is one of the best examples of trans-media content. The matrix is a universe that consists of a trilogy of films, whether it be short films, or multiplayer games. The Art of World making, this enables creators to expand their stories into worlds rather than just having a bunch of single works. Lastly, Fan culture, there are many "fandoms"; Star wars, Harry Potter, Star Trek, and many many more. Many of these fan cultures create writings called Fan Fiction, which is where the fans create their own stories based upon the actual film/movie. They can be written about the characters past, or future, whatever the fan writer wants.

To us, convergence culture is like a family reunion of multiple media platforms, it is the sharing of information between old and new media to better coexist.


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